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One-minute CSV migration

Leaving Bitly or Rebrandly? Your links come with you.

Upload your CSV export — we auto-detect Bitly and Rebrandly column formats — and reRoute recreates your short links as dynamic links, custom back-halves, titles, and tags included. And they never die: once a link exists here, it keeps redirecting forever, even on the free plan.

Free plan includes 3 dynamic links — no credit card required. Per-vendor how-tos: /migrate.

One-click migration in three steps

1. Export your links

In Bitly or Rebrandly, export your links as a CSV file. Any spreadsheet with one link per row and a destination-URL column works.

2. Upload the CSV

Drop the file into the importer. We auto-detect the destination, custom back-half, title, and tag columns — no reformatting needed.

3. Done — links live instantly

Your links are recreated as dynamic rrte.link short links with analytics attached. Point your QR codes and posts at them once, edit destinations forever.

The never-die guarantee

The reason to leave your old link tool is usually the cliff: stop paying and your printed QR codes go dark. We built reRoute around the opposite promise — once a link exists, it keeps redirecting forever, even if you downgrade to the free plan. No ads injected, no ransomed redirects. Plan limits only ever apply to creating new links.

What carries over

Destination URLs

Every http(s) destination is recreated exactly. Rows without a usable destination are counted and reported, never silently dropped.

Custom back-halves

bit.ly/launch-2026 becomes rrte.link/launch-2026 when the back-half is available. Conflicts fall back to a fresh short ID.

Titles & tags

Link names and tags (comma, semicolon, or pipe separated) come along, so your organization survives the move.

A full analytics stack

From the first scan after import: device, geo, and time-of-day breakdowns, plus optional routing rules and retargeting pixels.

Imports are quota-aware: if your file has more links than your plan allows, we import up to the limit and report exactly what was skipped, so you can upgrade and finish the rest whenever you like.

Migration questions, answered

Which link services can I import from?

Bitly and Rebrandly CSV exports work out of the box — we auto-detect their column names. Any other CSV works too, as long as each row has a destination URL under a header like "Long URL", "Destination", or "URL". Optional columns for the custom back-half, title, and tags are picked up automatically when present.

Do my custom back-halves carry over?

Yes. If your CSV includes a custom back-half (like bit.ly/summer-sale), we keep it — your new link becomes rrte.link/summer-sale. If a back-half is already taken or appears twice in the file, that link gets a fresh auto-generated short ID instead of failing the import.

What happens to links over my plan's limit?

The import creates links up to your plan's remaining quota and tells you exactly how many were skipped — nothing is silently dropped. The free plan includes 3 dynamic links; Pro and Enterprise are unlimited. You can upgrade and re-run the import for the rest at any time.

Will my imported links ever stop working?

No. Once a link is created it keeps redirecting forever — even if you downgrade or cancel a paid plan. We never pause existing links, inject ads, or hold your printed QR codes hostage. Plan limits only apply to creating new links.

Can I keep using QR codes printed with bit.ly links?

Printed codes that encode a bit.ly or rebrand.ly URL still resolve through that provider's domain — importing cannot transfer control of it. While your old account is active, repoint those links at your new destinations from inside that dashboard. For anything you print from now on, use your new rrte.link short links: those QR codes never die, whatever plan you are on.

How large can the import be?

Up to 1,000 links per upload (2 MB max file size). If you have more, split the export into multiple files and run the import again — duplicates of already-taken back-halves simply receive new short IDs.

Do I get analytics on imported links?

Yes. Imported links are ordinary dynamic links: every scan and click is tracked with device, country, and time breakdowns, and you can add routing rules, retargeting pixels, expiry, or password protection afterwards.

Still comparing?

Ready to switch?

Create a free account, upload your CSV, and your links are live on rrte.link in about a minute — with analytics from the very next scan.