Guides
The tool pages cover how to make a QR code for a particular thing. These cover the job underneath — running a menu you can change, a printed campaign you can measure, packaging that survives the 2027 barcode transition. Each one says what the approach will not do as well as what it will.
Restaurants, cafes, bars and hotels
How to put a QR code on a menu you can update without reprinting
One code on the table tent that opens lunch at eleven and dinner at five, without a second print run.
Read the guideMarketers who have to justify a print budget
How to A/B test a printed QR campaign and measure real conversions
Split traffic from a single print run between two destinations, and match the sale back to the scan that caused it.
Read the guideApp teams and anyone printing a download prompt
How to send iPhone and Android users to different app stores from one QR code
One square on the poster that opens the right store for whoever scanned it, decided at the moment of the scan.
Read the guidePackaging, CPG and private-label teams
How to get packaging ready for GS1 Sunrise 2027 with a Digital Link QR code
Register a GTIN, point it at the destinations retailers and shoppers each need, and test it before artwork goes to print.
Read the guideBrands, packaging and supply-chain teams
What is a GS1 Digital Link? The web address inside the new product QR codes
The definitional companion to the packaging guide: what the standard actually is, how a scan resolves, and what a resolver does.
Read the guideEvents, ticketing and internal comms
How to password-protect, expire, or scan-limit a QR code
For codes on things that stop being valid: a door ticket, a limited run, a document that should not outlive its meeting.
Read the guideAnyone about to print a code and unsure which kind
How to choose between a static and a dynamic QR code
The difference is not quality or scanning speed — it is whether the destination lives in the ink or behind it. That decides everything else.
Read the guideSales teams, founders, consultants and real estate agents
How to make a digital business card you can update after printing
One code on the card that opens your details as they are today, not as they were at the print shop.
Read the guideAgents, brokerages and property managers
How to put a QR code on a yard sign that outlives the listing
The sign is the durable object, not the listing. Give each sign a code you repoint as properties come and go.
Read the guideEvent organisers, conference teams and exhibitors
How to run QR codes across an event — badges, booths and sessions
Codes for the whole run of an event: the save-the-date, the badge back, the booth banner, and the swap to recordings after everyone goes home.
Read the guideTeams migrating off Bitly or Rebrandly
Leaving Bitly: what moves, and what stays dead
The destinations come with you. The printed bit.ly square does not. Import creates new addresses; it cannot take over the old ones.
Read the guideTeams with bit.ly already on menus, posters or packaging
Running Bitly and reRoute together until the print run turns over
Keep Bitly live until the print turns over. New rrte.link on the next run. Drain the codes people actually scan.
Read the guideAnyone about to send a QR code to a printer
How big to print a QR code
Size follows scan distance, with a 2 cm floor for close range. Quiet zone and contrast matter as much as the millimetres.
Read the guide