Guides

The tool pages cover how to make a QR code for a particular thing. These cover the job underneath — running a menu you can change, a printed campaign you can measure, packaging that survives the 2027 barcode transition. Each one says what the approach will not do as well as what it will.

• Restaurants, cafes, bars and hotels

  How to put a QR code on a menu you can update without reprinting

  One code on the table tent that opens lunch at eleven and dinner at five, without a second print run.

  Read the guide

• Marketers who have to justify a print budget

  How to A/B test a printed QR campaign and measure real conversions

  Split traffic from a single print run between two destinations, and match the sale back to the scan that caused it.

  Read the guide

• App teams and anyone printing a download prompt

  How to send iPhone and Android users to different app stores from one QR code

  One square on the poster that opens the right store for whoever scanned it, decided at the moment of the scan.

  Read the guide

• Packaging, CPG and private-label teams

  How to get packaging ready for GS1 Sunrise 2027 with a Digital Link QR code

  Register a GTIN, point it at the destinations retailers and shoppers each need, and test it before artwork goes to print.

  Read the guide

• Events, ticketing and internal comms

  How to password-protect, expire, or scan-limit a QR code

  For codes on things that stop being valid: a door ticket, a limited run, a document that should not outlive its meeting.

  Read the guide