reRoute vs Rebrandly
On price, Rebrandly Essentials is the nearest thing reRoute has to a peer: $8 a month billed annually against our $3.99, and neither of us meters destination edits. The differences that decide the purchase are the other meters — Essentials caps links and QR codes at 250 a month, includes no team seats, and does not publish its analytics retention. Every number below links to the source it came from.
Pricing checked 1 August 2026. If you find something out of date, tell us and we will correct it.
The short version
If you want an established branded-links vendor and 250 links a month is comfortably more than you create, Rebrandly Essentials is a reasonable buy and cheaper than most of this market. The case for reRoute is what sits behind the similar sticker price: no meter on links or QR codes, five seats instead of none, analytics retention stated in writing instead of unpublished, and unlimited free static QR codes generated in your browser before you pay anything at all.
Head to head
Including a genuine parity and the one where Rebrandly wins.
Changing where a printed code points
Rebrandly
Unlimited on Essentials. Rebrandly does not meter destination edits.
reRoute
Unlimited on every paid plan. Genuine parity.
Entry paid price
Rebrandly
$11 a month on Essentials, or $8 billed annually — the closest to ours in this market.
reRoute
$4.99 a month, or $3.99 billed annually.
Creating links and QR codes
Rebrandly
250 links and 250 QR codes a month on Essentials.
reRoute
Unlimited links and dynamic QR codes on paid plans, and unlimited free static codes without an account.
A second person on the account
Rebrandly
Essentials includes no team seats.
reRoute
5 people on Pro at $4.99. Unlimited on Enterprise at $19.99.
Analytics history
Rebrandly
Not published for Essentials, so we cannot compare it fairly — only note that you cannot check it before buying either.
reRoute
Kept for the life of the account on paid plans, stated in writing.
Brand recognition
Rebrandly
Rebrandly is an established name in branded links, with years of production traffic behind it.
reRoute
reRoute is new. We have not yet been tested at that scale.
And the rest of the market
Rebrandly is not your only alternative, so here is the wider field.
| Entry paid plan | Per monthbilled annually | Links | Destination edits | People included | Analytics kept for |
|---|---|---|---|---|---|
| reRoute ProYou are here | $3.99 | Unlimited | Unlimited | 5 | Unlimited |
| Bitly Coreannual only | $10 | 100 / month | 5 / month | Just you | 30 days |
| Dub Pro | $27 | 1,000 / month | Unlimited | 3 | 1 year |
| Rebrandly Essentials | $8 | 250 / month | Unlimited | No team access | Not published |
| Short.io Pro | $15 | Unlimited | Unlimited | Not published | Not published |
Your numbers
Based on each vendor’s published annual pricing, checked 1 August 2026. Sources are linked in the comparison below.
You keep about
$300
every year, for more usage than you have now
Fair questions
- Is reRoute a drop-in replacement for Rebrandly?
- For shortlinks, QR codes, scan analytics and device or country routing, yes — export your Rebrandly links to CSV and import them. Links on Rebrandly-hosted domains stay with Rebrandly, since no provider can transfer another provider's domain. A custom domain you own can be pointed at reRoute on the Enterprise plan.
- Rebrandly is only $8 a month. Why switch for $4 less?
- If $8 versus $3.99 were the whole difference, switching would be a matter of taste. The structural differences are the meters: Essentials caps you at 250 links and 250 QR codes a month and includes no team seats, and Rebrandly does not publish how long Essentials keeps analytics. reRoute Pro meters none of those and states its retention in writing.
- What is Rebrandly genuinely better at?
- Rebrandly has been in the branded-link business for years and is a recognised name with production traffic at real scale. If an established vendor matters more to you than the metering differences, that is a legitimate reason to choose them — the comparison table above gives you the numbers either way.
- What happens to my links if reRoute disappears?
- A fair question for any newer vendor. Two things reduce the risk: use your own domain on Enterprise, so the links are yours regardless of who runs the redirect, and export your links and scan history to CSV whenever you like — no support ticket needed.
Try it before you switch anything
The QR generator is free and needs no account. Make one, scan it, see how it feels. Import your Rebrandly CSV whenever you are ready.