reRoute vs Short.io
Short.io deserves credit for the thing most of this market gets wrong: Pro includes unlimited links and does not meter destination edits, which is also how reRoute works. What separates the two is the price — $15 a month billed annually against $3.99 — and what each vendor puts in writing: Short.io does not publish Pro’s seat count or analytics retention, so those cannot be compared before you buy. Every number below links to the source it came from.
Pricing checked 1 August 2026. If you find something out of date, tell us and we will correct it.
The short version
If you already run Short.io and it does what you need, the structural argument for switching is thinner here than against Bitly — no meter traps to escape. The case is simpler: the same unlimited links and edits at roughly a quarter of the price, with seat count and analytics retention stated on the pricing page rather than left unpublished, plus unlimited free static QR codes generated in your browser before you pay anything.
Head to head
Including two genuine parities and the one where Short.io wins.
Creating links
Short.io
Unlimited on Pro — genuinely generous, and rare at the entry tier in this market.
reRoute
Unlimited on paid plans. Parity, and credit where due.
Changing where a printed code points
Short.io
Unlimited on Pro. Short.io does not meter destination edits.
reRoute
Unlimited on every paid plan. Also parity.
Entry paid price
Short.io
$18 a month on Pro, or $15 billed annually.
reRoute
$4.99 a month, or $3.99 billed annually — roughly a quarter of the price.
People on the account
Short.io
Not published for Pro, so you cannot know before buying.
reRoute
5 people on Pro at $4.99, stated on the pricing page. Unlimited on Enterprise at $19.99.
Analytics history
Short.io
Not published for Pro.
reRoute
Kept for the life of the account on paid plans, stated in writing.
Free static QR codes
Short.io
QR codes are included with links on paid plans.
reRoute
Unlimited, generated in your browser, no account needed.
Track record
Short.io
An established shortener that has run production traffic for years.
reRoute
New. We have not yet been tested at that scale.
And the rest of the market
Short.io is not your only alternative, so here is the wider field.
| Entry paid plan | Per monthbilled annually | Links | Destination edits | People included | Analytics kept for |
|---|---|---|---|---|---|
| reRoute ProYou are here | $3.99 | Unlimited | Unlimited | 5 | Unlimited |
| Bitly Coreannual only | $10 | 100 / month | 5 / month | Just you | 30 days |
| Dub Pro | $27 | 1,000 / month | Unlimited | 3 | 1 year |
| Rebrandly Essentials | $8 | 250 / month | Unlimited | No team access | Not published |
| Short.io Pro | $15 | Unlimited | Unlimited | Not published | Not published |
Your numbers
Based on each vendor’s published annual pricing, checked 1 August 2026. Sources are linked in the comparison below.
You keep about
$300
every year, for more usage than you have now
Fair questions
- Is reRoute a drop-in replacement for Short.io?
- For shortlinks, QR codes, scan analytics and device or country routing, yes — export your links to CSV and import them. Links on Short.io-hosted domains stay with Short.io, since no provider can transfer another provider's domain. A custom domain you own can be pointed at reRoute on the Enterprise plan.
- Short.io also has unlimited links. What is actually different?
- Three things you can verify. Price: $15 a month billed annually against $3.99. Published terms: reRoute states its seat count (5 on Pro) and analytics retention (life of the account) on the pricing page, while Short.io publishes neither for Pro, so you cannot compare before buying. And the free tier: reRoute generates unlimited static QR codes in your browser with no account at all.
- Why does 'not published' matter?
- Because you are pricing a subscription against unknowns. If analytics retention turns out to be short, or the seat count turns out to be one, the effective price changes after you have committed. We would rather compete on terms both sides put in writing — which is also why every figure on this page links to its source.
- What happens to my links if reRoute disappears?
- A fair question for any newer vendor. Use your own domain on Enterprise, so the links are yours regardless of who runs the redirect, and export your links and scan history to CSV whenever you like — no support ticket needed.
Try it before you switch anything
The QR generator is free and needs no account. Make one, scan it, see how it feels. Import your Short.io CSV whenever you are ready.